4 Social Media Tips For Digital Marketers

Over time, social media has redefined the way us humans interact. Everything from the way we communicate to the way we work, how we spend our downtime, and even how we meet new people! It seems to all be affected by social media.

In 2016, social media users reached a whopping 2.34 billion! And that number is expected to grow to 2.51 billion by the end of 2017. By 2020? Nearly 3 billion! Because of this, businesses are incorporating social media into their business strategies to help drive sales and expand markets.

As a marketing tool, social media has proved to be effective. According to the studiesl,  64% of Twitter users and 51% of Facebook users are more likely to purchase from businesses they follow online. And nearly half of all consumers say they consult on social media prior to making purchases!

You can see why engaging your customers on across the various social media platforms is important. It’s a great way for brands to build trust and gain credibility. Having a good social media presence often results in more leads, and better customer retention. Need help getting started?

Here are four social media tips for digital marketers!

  1. Blog, Blog, Blog, and Blog Some More!

According to this article, marketers who prioritize blogging are 13 times more likely to achieve positive ROI. To your consumers, it gives a sense of personalization – they’re getting to know YOUR brand through your posts. When you focus on informing and educating your customer, they are also more likely to share your posts because they think it will be helpful to others – it’s like they’re doing the advertising for you! Just make sure your content is share-worthy.

  1. Partner with influencers.

In the real world. the best way up the social ladder is to associate yourself with the “cool kids.” Same concept applies in the digital world on social media platforms. Influencers are some of the most powerful personalities on the World Wide Web. They have the ability to impact trends and shape popular opinion. All the more reason you should consider working with one.

Partnering with an influencer creates that trust and credibility your brand needs. 49% of consumers say they look to influencers before purchasing a product, or service. Morever, content created by an influencer receives 11 times greater ROI than other forms of digital marketing https://www.tapinfluence.com/influencer-marketing-statistics/.

Here are some creative ways to incorporate influencers to your social media campaign:

1) Product reviews.

2) Tweet chats.

3) Social videos through “stories feature.”

Popular social media apps like Facebook, Instagram and Snapchat, now all have what is called a “Stories” feature that brands need to take advantage of. Visual content is increasingly popular, especially amongst your Millennial consumers. Curious to know more? EZSiteBuilders has written an extensive guide on this very topic.

Furthermore, visual content gets up to 650 times more engagement than plain text. Visuals are eye-catching, and easier to consume. Plus, they result in higher levels of retention.

4) Engage Your Current Customers

Acquiring a new customer can be five ot ten times more expensive than engaging an existing customer. Not only that, existing customers spend much more than new ones. Engagement can come in various forms including – but not limited to – email promotions, social media posts (as mentioned above), blogging, newsletters, etc. With social media, specifically, engagement can be real-time or can be left as a lasting impression through comments, shares, and mentions.

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About Amit Barfa

Amit Barfa is Online Marketing Consultant and part time blogger at Blogging Shiksha..

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